About brand
Pixie Tricks is a candy brand inspired by the world of Harry Potter. Named in honor of the pixie creatures known for their vibrant blue color.
Much like these whimsical beings, the candies boast a vivid blue appearance. In addition to their classic blueberry flavor, each package contains a delightful surprise — several effervescent candies that pleasantly tickle the tongue.
My task
My assignment was to design a logo and visual identity for this candy brand, suitable for both digital and print media usage.
Logo Meaning
The Pixie Tricks logo combines a minimalist depiction of a pixie creature with two stars, symbolizing magic and the various tricks pixies are known for.
